What is your END Goal?

Goals are such an important part of any business. If you do not know what you are aiming for, how can you go about getting there?

In my view there are a number of goals to set in any business. The first is the ultimate END goal e.g. do you want to retire? Do you want to sell your business? Do you want to pass it on to your children?

The next step is focusing on specifc time scales e.g. 1 year, 3 years, 5 years and 10 years. Within those time frames what do you want to achieve? It is important to then look at specific types of goals:

• Financial

• Marketing

• Sales

• Staff levels

• Technology


Let’s look at each one of these in turn.

Financial

What are your targets for turnover and profit? This is often a time to consider looking at your fees. You need to know what your average transaction value is. After all, once you set your financial goal you need to establish how you will achieve it.

Marketing

There can be a multitude of goals for marketing. For example, setting targets for the amount of followers per social media platform. Also considering the percentage of engagement on those social media platforms. How many leads do you want to obtain from each marketing strategy/activity?

Sales

Sales goals often tie into your financial goals. How many sales, at what price value, do you need to achieve the level of turnover you have set as a target? Also consider what are your priority products/services? How many of each do you want/need to sell? If you have a sales team, what goals/targets do you want to set for each member?

Staff Levels

Do you want to increase staff levels? In which departments? What is the cost implication of employing those additional staff members? How would this impact on your financial and sales goals?

Technology

Technology can make a huge difference to the efficiency and effectiveness of a business, if used right. What software would potentially enhance your business? When would you like to implement it? For example, improved accounts software, Client Relationship Management (‘CRM’), email marketing software, upgrades to your website and relevant integrations.


I have only briefly considered some goals you may wish to set. But what you will see is how they interlink with each other. It is so important to look at goals as a complete picture. Focus on one main business goal and then break it down into mini goals/targets within timeframes and specific areas to work back as to how you will achieve your END goal.

Goals are a fundamental piece of business planning. So many businesses just function day by day, but sadly have no idea where or what they are aiming for. If this is you then, we can help you. At SLJ Consultancy we help you set your goals and put together a plan on how you can reach them, it forms a key part of our coaching programme. If you would like to find out more then, contact us to book a Strategy Session. We want your business to thrive not just survive.