Marketing

Marketing Strategy

Your Marketing Strategy is the lifeblood of all lead generation. Without leads, no sales and no revenue.

Marketing Plan: A concise actionable plan to achieve the leads required to hit the sales targets set in the Business Growth Plan

Ideal Client Avatar: Personify your ideal client

Marketing Message: Create a compelling message which resonates with your target audience

Unique Selling Proposition: What sets your Solution apart from your competitors

Marketing Goals: Setting specific targets for leads and brand awareness objectives

Positioning: Understanding your current position within your industry sector

Market Research: Understanding your competitors

Test and Measure: Tracking performance through metrics and adjusting strategies accordingly.

Marketing Software: Key software to optimise and automate your marketing efforts

The Activities required to implement the Marketing Strategy through a calendar of content and tasks.

Organic Social Media: Identifying the right channels for your business and creating engaging content to resonate with your target audience

Paid Ads: Creating lead generation Ads

Blogs/Vlogs: Creating engaging content based on the They Ask You Answer Principles

Email Marketing: Creating email workflows introducing you and your services and warming your prospects up to buy from you

Website/Search Engine Optimisation: Ensuring you have the right content on your website and improving your visibility

Referral Marketing: Creating a Scheme which encourages your existing clients and contacts to refer new customers to you

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