What is Your WHY?

What is your purpose in life? Do you know it?

Why do you do what you do in your personal life? Why do you pursue your professional path? Are you truly fulfilled, or are you just drifting along, waiting for something to give your life meaning?

These are crucial questions to consider.

Each of us has a purpose, a core belief that fuels our passion and inspiration. But do you know yours?

The Difference Between Happiness and Fulfilment
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Happiness and fulfilment are not the same. Happiness is fleeting, a momentary feeling brought on by external factors. Fulfilment, however, is deeper and lasting. It is not a privilege—it is a right.

Pause for a moment and reflect on that. How often do you ask yourself if you feel fulfilled, in both your personal and business life?

As Simon Sinek famously stated in Start With Why, happiness comes from what we do, while fulfilment comes from why we do it. Most business owners and entrepreneurs can readily explain what they do and how they do it, but many struggle to define why they do it.

Understanding the Golden Circle: WHAT, HOW, and WHY
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WHAT we do – Engages the neocortex, the rational, analytical part of the brain.
HOW we do it – Operates from the limbic brain, connected to emotions and behaviours.
WHY we do it – Also rooted in the limbic brain, driven by emotions and gut instinct. It’s about feelings, not logic.

Ultimately, knowing your why is the key to finding lasting fulfilment.

My Journey to Finding My WHY
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For me, a sense of fulfilment isn’t optional—it’s essential. But there was a time when I didn’t realise how unfulfilled I truly was. It took life-altering moments and personal trials for me to rediscover myself and find my why. It may sound like a cliché, but when my relationship ended and my career took a completely new direction, it marked the beginning of my transformation. That period of deep reflection and rebuilding wasn’t just difficult; it was monumental. Yet, it reshaped me into a better version of myself. I learned the importance of self-care and, most importantly, reconnected with my why.

So, what is my why? It’s freedom and independence. For over a decade, running my own businesses and embracing entrepreneurship has been the ultimate expression of that. The reason I love driving and cars is that they symbolise freedom. It’s why I value self-sufficiency and why being an entrepreneur is woven into my identity. My entire life is guided by this fundamental belief.

Why I Started The Business Fixer
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I founded The Business Fixer to give business owners and entrepreneurs their freedom back. I know firsthand how running a business can feel anything but liberating. The constant worry over bills, finding the next client, recruiting the right team members, or dealing with failing technology can leave you feeling trapped and alone.

I help business owners tackle these challenges head-on, boost their business performance, fuel growth, and maximise profitability. This renewed strength and resilience enable them to live life on their terms, aligning with my why.

Why Your WHY Matters
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Understanding your why is what keeps you motivated and prepared to face challenges. It’s what drives you out of bed each morning. While some might say money is their why, it’s really a by-product of fulfilling your true purpose—whether it’s for the freedom, lifestyle, or deeper personal reasons that matter most.

It’s easy to lose sight of your why, or perhaps you’ve never truly discovered it.

If you need help finding your why or overcoming business challenges, book a FREE strategy session. Together, we can craft a plan that sets you on the path to achieving greater success and living life on your own terms.


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