How to Use the Law of Attraction to Build the Business and Life You Actually Want

I am going to be honest with you, because being truly authentic will help you far more than me pretending my life is perfect. I have been struggling recently. Not in a dramatic, everything-is-falling-apart way, but in that quieter, more grinding way that is harder to admit. Working hard, showing up consistently, and not yet seeing the results I had hoped for. I have rebuilt my life twice. I recovered from a mental breakdown. I have been homeless. I have started again from nothing, more than once, and I did it. So there is a part of me that sometimes asks, quietly, when does it get a little easier? When does what I bring to the table start to be recognised, not for the sake of my ego, but because the more I am recognised, the more business owners I can reach, and helping business owners is genuinely all I want to do. 

What I know, because I have lived it, is that the Law of Attraction was part of what pulled me through the hardest periods. And recently, I have had to come back to it. Not because I had forgotten it existed, but because even the people who teach these principles have to keep practising them. Even the ones who look strong on the outside are carrying things you cannot see. I am writing this blog as much as a reminder to myself as I am writing it for you.

When You're Doing Everything Right and It Still Feels Wrong

There is a particular kind of frustration that business owners rarely say out loud, and it goes something like this: I am doing the work. I am showing up. I know what I am doing and I am genuinely good at it. So why does it still feel like I am pushing against something invisible?

It is not a lack of skill or commitment. It is the experience of doing everything you are supposed to do and still feeling like momentum is just slightly out of reach. You watch others appear to grow with what looks like ease, and you wonder what they know that you do not. You start to second-guess decisions that you were confident in last month. You pull back slightly from visibility, from putting yourself forward, from the bold moves, not because you have given up, but because the quiet accumulation of unrewarded effort has begun to wear something down.

This is one of the most common patterns I see in business owners, and it is one of the least talked about. It’s something that’s subtle. A slow drift away from the energy and orientation that makes growth possible in the first place.

What the Law of Attraction Actually Means (And What It Doesn't)

The Law of Attraction is often oversimplified to the point of becoming almost meaningless. Think positive thoughts and good things will happen. Visualise what you want and it will arrive. That version of it, whilst not entirely wrong, misses the depth of what this principle is actually about, and it sets people up to feel like they have failed when positive thinking alone does not shift their circumstances.

The real principle is this: the energy, focus, and orientation you bring to your life and your business shapes what you notice, what you attract, and what you create. Positivity, in this context, is not about being happy all the time. It is not about performing cheerfulness when things are difficult. It is about fulfilment, about operating from a place of purpose and forward orientation rather than fear and lack. It is about recognising that some days are genuinely harder than others, feeling the emotions that come with that, and then making a deliberate choice not to dwell there.

Rhonda Byrne's book The Secret is a useful starting point for understanding this concept, and many people come to the Law of Attraction through it. But for me, it was Byrne's follow-up, The Power, that landed with more depth and more commercial relevance. Alongside the Law of Attraction, there are other laws at work: the Law of Action, which reminds us that intention without movement stays abstract; the Law of Vibration, which speaks to the energetic frequency we are operating from at any given moment. These laws do not work in isolation. They work together, and understanding that changes the way you engage with all of them.

Where the Negative Pull Begins

Negativity does not usually arrive all at once. It gathers momentum slowly, through the accumulation of difficulty, disappointment, and delayed results. When life throws challenge after challenge, and for many business owners that accumulation is considerable, the mind begins to do something entirely natural: it starts to filter for evidence of more of the same. It looks for confirmation that things are hard, that progress is slow, that the effort is not being rewarded. And because the mind finds what it is looking for, it finds it.

This is where the downward pull begins. Not in a single moment, but in a gradual drift toward a way of seeing things that makes growth harder and harder to sustain. It is worth noting that this drift is not a character flaw. It is a deeply human response to sustained pressure. But understanding where it starts is the first step in being able to interrupt it.

This is also where the deeper material often lives. Many of the beliefs that pull us back into negative patterns were not formed in the business; they were formed long before it. Stories we were told about money, about worthiness, about what people like us are allowed to have or achieve. Beliefs absorbed in childhood that have been running quietly in the background ever since, shaping decisions and self-perception without us ever consciously examining them. As explored in the blog on limiting beliefs, these patterns are not fixed. But they do need to be seen before they can be shifted.

The Patterns You Might Recognise

The drift into negativity has a particular set of symptoms in business, and they tend to follow a recognisable pattern. You find yourself replaying what is not working more than you are acknowledging what is. You hesitate before putting yourself forward in ways that would have felt natural a few months ago. Decisions that should be straightforward start to feel heavier than they need to. You avoid certain conversations, certain visibility, certain risks, not because they are genuinely bad ideas, but because something underneath has started to contract.

There is also an emotional loop that tends to reinforce itself. Frustration produces more frustration. The feeling of being overlooked or undervalued does not just sit quietly; it starts to colour the way you show up, the energy you bring to client conversations, the confidence with which you present your work and your fees. And that shift in energy, subtle as it is, can affect outcomes in ways that then seem to confirm the original feeling of being stuck.

This is connected to something worth addressing directly: knowing your worth. When confidence in your own value takes a knock, however quietly, it shows up in the way you price, the way you pitch, and the way you position yourself. The blog on knowing your worth in business goes deeper into that particular thread, and it is worth reading alongside this one.

What Staying in the Drift Actually Costs You

The internal cost comes first, and it is significant. When you are operating from a place of sustained negativity, even a low-level, grinding kind, clarity suffers. You lose the quality of thinking that produces good decisions. You start to self-censor ideas before they have had a chance to breathe. Your relationship with your own judgement weakens, and that weakness compounds over time. There is also a quieter cost: the erosion of the sense of meaning and direction that makes hard work feel worthwhile in the first place.

The commercial cost follows from the internal one. Opportunities get missed not because they do not exist, but because the filter through which you are seeing your business is not oriented to spot them. Decisions get delayed. Pricing stays lower than it should be. The bold moves, the ones that would create real momentum, keep getting pushed to "when things are a bit more settled." And because the energy you bring to your outreach, your marketing, your client relationships is quieter and more contracted than it should be, the results reflect that. Not through any mystical mechanism, but through the very practical reality that how you show up determines what comes back to you.

How to Begin Shifting the Frequency

These steps are not a quick fix or a list of things to feel good about ticking off. They are a genuine framework for beginning to reorient, and they work when applied consistently and honestly.

1. Notice where your thoughts are sitting right now

You cannot shift what you have not acknowledged. This step is about pausing, not to dwell, but to get genuinely honest with yourself about the direction your thinking has been moving in. Awareness is always the starting point, and it takes more courage than it sounds to simply stop and ask: where is my mind actually spending its time?

2. Feel it, then choose not to stay there

Gabby Bernstein's Choose Again method is one of the most practically useful tools I have come across for this. The method is built on a three-step process: witness the negative or fear-based thought; forgive yourself for having it; and then deliberately choose a thought that feels even slightly better. The key point, and it is an important one, is that you do not have to catapult yourself into happiness. You are simply reaching for one better-feeling thought at a time, lifting yourself gradually up the emotional scale rather than forcing a leap that does not feel genuine.

3. Redirect from the problem to the question

There is a question I come back to whenever I find myself dwelling in what is not working, and it is this: what can I do, from where I am, with what I have? That single reframe changes the energy of the moment entirely. It moves you from problem-dwelling to solution-facing, and it is where the Law of Action begins to sit alongside the Law of Attraction. Intention is the starting point. Action, even small and imperfect, is what gives it direction.

4. Do the deeper work on what is running underneath

Practical tools and mindset shifts are genuinely useful, but they only go so far if the deeper material is left untouched. Many of the patterns that pull us back into negativity are rooted in stories formed long before we built a business: beliefs absorbed in childhood, identities built around struggle, narratives we have been telling ourselves for so long that we no longer question them. This work is not comfortable, but it is necessary. Whether you do it through coaching, honest journalling, or simply asking yourself whose voice is actually behind the thought, the willingness to look is what matters.
This is also where forgiveness sits. Forgiving others for what they did or did not do, yes, but more importantly, forgiving yourself. Carrying old grievances or self-blame is one of the quietest drains on energy and forward momentum that business owners rarely connect to their results.

5. Build daily practices that keep the frequency steady

Meditation, journalling, particularly gratitude journalling, and affirmations are not extras or indulgences. They are the practical infrastructure that keeps your mindset oriented in the right direction on the days when results are slow and doubt creeps in. Gratitude, practised consistently, shifts the lens from what is missing to what is already present and working. Affirmations, used honestly rather than as empty repetition, begin to quietly rewrite the internal narrative over time. None of this needs to be elaborate. Fifteen minutes in the morning, done with genuine intention, compounds in ways that are difficult to explain until you have experienced them firsthand.

6. Anchor your actions to your reason, not your results

When results are slow, motivation tied purely to outcomes collapses quickly. The steadier anchor is purpose: why you started, who you are building this for, what you are genuinely trying to create in the world. This is the foundation that holds when the external measures are not yet reflecting the work you are putting in.

Coming Back to the Principles

Writing this, I am aware that I am describing a return journey as much as I am describing a framework. Because that is what this has been for me recently, coming back. Not discovering something new, but reminding myself of what I already know and recommitting to it with the same seriousness I would bring to any business decision.

What shifts when you stop dwelling in the problem and start orienting toward the solution is not always dramatic. It does not always feel like a revelation. Sometimes it just feels like a small loosening, a slight easing of the grip that difficulty has had on your thinking. And from that small shift, other things become possible. The clarity returns. The ideas start to move again. The energy you bring to your work changes in ways that the people around you can feel, even if they could not articulate why.

I have rebuilt my life from nothing more than once, and the Law of Attraction was part of what made that possible. Not as a magic trick, but as a consistent, disciplined reorientation of where I was placing my focus and my energy. It worked then. It is working now. And I say that not as someone who has it all figured out, but as someone who is doing the work alongside you.

What You're Actually Building Towards

There is a question worth sitting with, and it sits at the heart of Simon Sinek's work on purpose, explored in his landmark TED talk on how great leaders inspire action. The question is simply: why? Not what you do, not how you do it, but why you do it. What is the thing that gets you up and into your business even on the days when the results are not there yet? What is the version of success that would feel genuinely meaningful, not just measurable?

When you are clear on your why, your real why, the one that exists beneath the revenue targets and the growth plans, it becomes a steadying force. It gives your daily actions a direction that does not collapse when external circumstances are difficult. It is also, as Sinek's work makes clear, the thing that attracts the right clients, the right collaborators, and the right opportunities, because people are drawn to purpose, not just to product.

The Next Chapter Starts With the Next Thought

You do not need to overhaul everything at once. You do not need to have it all figured out before you begin. What you need is a willingness to notice where your thinking is sitting, make a deliberate choice to orient it differently, and then take one small action from that new place.

The Law of Attraction is not a passive principle. It does not reward wishful thinking or positive performance. It rewards consistent, genuine reorientation, the kind that starts on the inside and works its way outward into decisions, conversations, pricing, visibility, and the quiet confidence with which you show up in your business every single day. That reorientation is available to you right now, from exactly where you are, with exactly what you have.

Ready to Work on This Together?

If this has resonated with you, if you recognise the drift, the quiet erosion of momentum, or the sense that there is more available to you than you are currently accessing, I would like to invite you to book a Business Performance Strategy Session. We will look at where you are, where you want to be, and what is genuinely getting in the way. Not just the surface-level tactics, but the deeper orientation that makes everything else work better.
​