5 Quick and Easy Ways to Get Your Service-Based Business Known, Liked, and Trusted

If you run a service-based business, you’ve likely heard that you need to be visible online to attract clients. You may know about social media or that having a website is important, but the world of digital marketing can seem overwhelming. The good news is that you don’t need to be an expert to start using a few simple strategies that will help your business get noticed, build trust, and connect with potential clients.

However, before you dive into any marketing activities, it’s essential to have the right strategy in place. You need to identify your ideal client, understand the problem you’re solving for them, and create a compelling marketing message. Without these foundational pieces, even the best marketing efforts will struggle to get traction. We’ve covered these key strategies in previous blogs, so if you’re unsure about where to start, I recommend checking out our blogs on Secret to Identifying Your Ideal Client and to Craft a Compelling Marketing Message.

Once you have that foundation, you can begin focusing on the right activities to boost your visibility and build stronger connections with your audience. Below are five simple but powerful marketing activities that can help your business become known, liked, and trusted by potential clients.

1. Make Video Content to Connect with Your Audience
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Video is one of the most effective ways to reach potential clients. Why? Because it feels personal and real. Instead of reading about your services, people can see and hear you, which builds trust faster. Whether you’re explaining how you can help, sharing a tip, or showing a behind-the-scenes look at your business, video content makes your brand relatable.

YouTube is a great platform to post videos, but don’t forget to share them on social media channels like Facebook, Instagram, and LinkedIn. Your videos don’t need to be high-budget or polished. Simple, honest videos answering common client questions or showing your work are enough to build connection and trust.

Key Actions:

* Start Small: Record videos using your phone or laptop on topics your clients care about.
* Share on Multiple Platforms: Post your videos on YouTube, then share clips or highlights on your social media channels.
* Show Your Personality: Let clients see the real you and your team—it helps them feel like they’re working with people, not just a business.

2. Optimise Your Website to Be Found by Clients
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Having a website is crucial, but it’s not enough to simply have one. It needs to be optimised, which means making sure people can find it when they search online for the services you offer. Optimising your website means using the right words that match what your potential clients are searching for, ensuring your site loads quickly, and making it easy to use on mobile devices.

Your website should also include a blog where you regularly post content that answers common questions or offers advice. This positions you as an expert in your field and helps Google recognise that your site is valuable, which increases the chances of your business showing up when people search for services like yours.

Key Actions:

* Make It Easy to Find: Ensure your website includes relevant words related to your services and industry.
* Create a Blog Section: Publish articles that address the most common questions your clients ask. For example, if you’re an accountant, you might write about “How to Prepare for Tax Season.”
* Mobile-Friendly: Make sure your website works smoothly on mobile devices since many people search using their phones.

3. Engage on Social Media to Build Relationships
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Social media is one of the easiest ways to put your business in front of potential clients. But it’s not just about posting—you need to engage. That means responding to comments, answering questions, and showing up regularly so people become familiar with your business.

You don’t need to be on every platform—just focus on where your potential clients are likely to be. For professional services like accounting, law, or HR, LinkedIn is a great option. If your business is more creative, Instagram or Facebook may be more appropriate.

Key Actions:

* Choose the Right Platforms: Focus on the social media channels where your clients are most active.
* Be Consistent: Post regularly and keep your content focused on providing value, not just promoting your services.
* Engage with Your Audience: Answer questions, respond to comments, and show you’re active and approachable.

4. Use Email Marketing to Stay in Touch with Clients

Email is still one of the most effective ways to communicate with both existing and potential clients. It allows you to send helpful information, share updates, or remind clients of services they may need. Email marketing can be as simple as sending a monthly newsletter or a quick update about a new blog or service you’re offering.

The key to effective email marketing is providing value. Make sure your emails help your clients by offering insights or tips they can use. For example, if you’re in the recruitment industry, you might send an email with “Top Tips for Hiring the Right Talent.”

Key Actions:

* Send Regular Updates: Share useful tips, recent blog articles, or company news once a month or so.
* Make It Easy to Act: Include links that encourage readers to visit your website, book a consultation, or download a guide.
* Keep It Simple: Don’t overwhelm your audience—focus on offering valuable advice or solutions in a concise, easy-to-read format.

5. Host Webinars or Online Workshops to Show Your Expertise

Hosting an online workshop or webinar is an excellent way to showcase your expertise while helping potential clients solve a specific problem. These sessions can be interactive, allowing attendees to ask questions in real-time, which creates a strong connection and builds trust.

For example, if you’re a recruitment agency, you could host a webinar on “How to Attract the Best Candidates for Your Business.” Webinars are easy to set up and promote through email and social media. You can record the session and share it later on your website or social media channels, extending its value.

Key Actions:

* Pick a Focused Topic: Choose a subject that solves a specific problem your audience faces.
* Keep It Practical: Provide actionable steps and advice that attendees can take away and use immediately.
* Follow Up: After the webinar, send a thank-you email with a recording and any additional resources to stay connected.

Final Thoughts

Your business deserves to stand out and make a lasting impact. By implementing these simple yet powerful marketing activities—supported by a solid strategy—you’ll position your service-based business as the go-to choice in your industry. With the right mix of video content, an optimised website, social media engagement, email marketing, and webinars, you’ll build visibility, trust, and momentum.

But the real success begins with action. Ready to accelerate your business growth?

​Book a Free Strategy Session today—let’s tackle your challenges, map out a clear plan, and put you in the driving seat to maximise profitability and boost performance. Together, we’ll turn your business goals into reality.