Crack the Code: Discover Exactly Where Your Ideal Clients Are and How to Reach Them

You’ve worked hard to build your business, offering valuable services that solve real problems. But it can feel frustrating when the right clients don’t seem to know you exist. The question isn’t just who your ideal client is but where they are.
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Finding where your ideal clients are congregating is essential to growing your business. It allows you to focus your marketing efforts on the right places, saving time, resources, and boosting your results. In this blog, we’ll walk through how to find these congregation points, combining insights from They Ask You Answer by Marcus Sheridan and Traffic Secrets by Russell Brunson, and apply them to professional service businesses like yours.
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Why Congregation Points Matter
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Knowing where your ideal clients gather gives you a direct path to connecting with them. Whether you’re running a law firm, accountancy practice, IT consultancy, or recruitment agency, your audience already exists somewhere—they’re just not finding you yet. This is where knowing their habits and preferences becomes invaluable. By understanding where they congregate, you can position yourself directly in front of them with targeted messaging that speaks to their needs.
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For example, if you specialise in providing financial advice to business owners or offer recruitment solutions, knowing the platforms and networks where these professionals spend their time ensures that your marketing efforts are being seen by the right people.
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How to Identify Where Your Ideal Clients Are Congregating
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1. Understand Your Clients’ Daily Habits
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To know where your clients are spending their time, you first need to get a handle on their habits. For professional services like law firms or HR consultancies, your clients might be spending time on platforms like LinkedIn, reading industry-specific blogs, or joining groups related to business operations and growth.
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For example, if your ideal client is a recruitment firm struggling with efficiency, chances are they are part of LinkedIn groups or forums that discuss talent acquisition strategies, HR trends, and automation tools.
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Actionable Step: Research your clients’ digital behaviours. Survey them, speak to current clients, or use tools like Google Analytics to find out what platforms they frequent and what type of content they consume.
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2. Top 10 YouTube Channels They Follow
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YouTube is a major platform for professional growth and education. Many of your ideal clients are likely using it to follow industry-specific content, leadership advice, and business growth strategies. Knowing which channels they follow helps you tap into their existing engagement and position yourself as an expert.
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For example, clients in professional services industries may follow channels like Steven Bartlett’s The Diary of a CEO, Gary Vee, or Tony Robbins for entrepreneurial insights and leadership tips.
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Actionable Step: Identify the top 10 YouTube channels your clients follow, based on their industry and interests. Analyse the type of content being shared and consider whether you can collaborate with these creators or create similar, valuable content that speaks to your clients’ pain points.
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3. Top 10 Podcasts They Listen To
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Podcasts are another critical touchpoint for professionals on the go. Whether they’re driving between meetings or working from home, many business leaders and decision-makers turn to podcasts for advice and inspiration.
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For example, a law firm partner or IT company director may be listening to well-known UK podcasts like The High Performance Podcast with Jake Humphrey and Professor Damian Hughes, How To Fail by Elizabeth Day, or The Disruptive Entrepreneur by Rob Moore.
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Actionable Step: Research the top 10 podcasts your ideal clients listen to. You can do this by asking current clients or looking at popular business podcasts in your industry. Once identified, explore opportunities to be featured as a guest, create your own podcast, or contribute content that mirrors what your clients are already listening to.
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4. What Facebook Groups Are They a Member Of?
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Facebook groups remain a powerful tool for community building and knowledge sharing. Business professionals, especially in industries like HR, recruitment, or accountancy, often join niche groups where they can discuss industry challenges, share experiences, or ask for recommendations.
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For example, a small business owner might join Facebook groups focused on tax planning, business management, or scaling a service-based company.
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Actionable Step: Search for Facebook groups relevant to your ideal client’s industry and pain points. Join the top 5-10 groups and actively participate in discussions. Share insights, offer advice, and position yourself as a valuable resource. This will increase your visibility and build credibility within these communities.
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5. Top 10 Influencers Your Ideal Clients Follow
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Understanding which influencers your ideal clients follow can provide you with invaluable insights. These influencers shape opinions, provide education, and influence buying decisions. By aligning yourself with the right influencers, you can tap into their following and offer your expertise to a wider audience.
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For example, many professionals follow UK-based business influencers like Steven Bartlett, Deborah Meaden from Dragons’ Den, or James Clear, author of Atomic Habits.
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Actionable Step: Create a list of the top 10 influencers your ideal clients follow. Investigate their content and determine how you can either emulate their success or collaborate with them to access their audience. Whether it’s through a guest appearance on their platform or a shared project, aligning with influencers helps increase your visibility and credibility.
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6. Leverage SEO and Paid Traffic
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One of the biggest mistakes businesses make is assuming their clients will find them organically. In reality, if you’re not showing up where your clients are searching, you’re invisible to them. Sheridan’s They Ask You Answer framework emphasises the power of answering client questions through content—particularly in places where your audience is already searching.
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For example, if you run an accountancy firm and your target clients are business owners looking for financial clarity, they might be searching for terms like “how to manage cash flow” or “accounting tips for small businesses.” Creating content that ranks for these search terms ensures that your services are front and centre when they are ready to seek professional help.
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Actionable Step: Optimise your content with relevant keywords that align with your clients' questions and challenges. Use tools like Google Keyword Planner or SEMrush to identify high-traffic search terms and incorporate these into your website and blog. Paid search, such as Google Ads, can also help you target those actively looking for the solutions you provide.
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7. Monitor and Adjust Based on Data
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Once you’ve identified where your ideal clients are, it’s crucial to continuously monitor your results. What’s working? Where are you seeing engagement, inquiries, or conversions? If you’re not getting the traction you expected, don’t be afraid to pivot.
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Tools like Google Analytics and social media insights will help you track your efforts and refine your approach to ensure you’re spending time and resources in the right places.
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Actionable Step: Set regular check-ins to review your marketing data. Are your traffic sources yielding the right kind of clients? If not, reassess where you’re showing up and adjust your strategy accordingly.
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Conclusion: Knowing Where to Look Is Half the Battle
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Finding your ideal clients isn’t about reinventing the wheel—it’s about knowing where to look. Whether it’s industry forums, social media platforms, YouTube channels, podcasts, or partnerships with influencers, knowing where your clients congregate helps you to deliver the right message to the right people, driving engagement and conversions.
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If you need support identifying where your clients are and how to position yourself effectively in those spaces, let’s work together. Book a Power Hour Coaching Session today, and let’s create a tailored strategy that aligns with your business goals and helps you connect with the clients that matter most.